Our competitive price in the V.I.P. program is validated and confirmed on each vehicle in the dealership, both new and used. Using our internal software, and with the help from 'big data', we can give you the absolute best market price on any vehicle you are interested in --and by using that same software to crawl thousands of websites each day we are able to fulfill our V.I.P. pricing promise.

These are the ways that Virtue is defined. At Kenosha Nissan, we live, breathe, and uphold these values. It is not enough just to provide high-quality vehicles to a community that we care about; moreover, we need to bring both New Nissan vehicles and Certified Pre-Owned Nissan vehicles to the people we care about with the promise that they will be treated with the utmost respect and straightforward honesty that everyone deserves.

With our V.I.P. program, we are keeping the Virtue In Pricing. The price you are quoted, the price you see, the price you discuss - that is the price you will be presented with when you visit our dealership. It is our promise to you that our price will be the most competitive possible without the need for negotiation.